Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for ...

Boots is focusing on value and range, innovating its media mix and leaning into its new brand voice given the early success ...

Ross Farquhar’s appointment as marketing and sales director follows a period of strong growth for the brand, which recorded a 17.6% rise in profits last year.

Despite gains across food and clothing, Marks & Spencer admits its relaunched loyalty scheme faces hurdles around customer journey and reward value.

Despite gains across food and clothing, Marks & Spencer admits its relaunched loyalty scheme faces hurdles around customer journey and reward value.

All the latest news, analysis and opinion on retail marketing.

Ross Farquhar’s appointment as marketing and sales director follows a period of strong growth for the brand, which recorded a 17.6% rise in profits last year.

‘Lidl Christmas Everybody’ features celebrity faces, including Barry from Eastenders, and focuses on the brand’s value positioning.

In an inevitable – but disappointing – turn of events, Sky Sports has pulled its younger female fan-focused TikTok channel, Halo, after just three days. When a press release landed in my inbox ...

Marketing Week’s annual Career & Salary Survey identifies the key issues, challenges and opportunities facing marketers.

Marketing has become increasingly preoccupied with what comes next. AI, new platforms and changing consumer behaviours are creating pressure to adapt, but research from Ipsos and Effie UK suggests ...