The video series is set around a Diwali house party and uses Bollywood references, humour and familiar festive situations to ...

The campaign, developed with Analogue Studio, follows a father-son ritual across generations to position investing as a ...

Conceptualised by Yellow Seed, ‘SIP Karo Start. Sawaalon Pe Full Stop’ uses festive family banter to encourage young earners ...

In an open letter to WPP chief Cindy Rose, Publicis defends its recent account wins, challenges her remarks on pitchless ...

MRUCI is reviving its flagship readership survey with a revamped methodology, digital audience measurement and a proposed ...

The fourth film in the series, conceptualised by Agency09, explores LGBTQIA+ inclusion at workplaces through the story of a ...

The ad film reflects its aim of making innovation part of contemporary lifestyles while retaining the cultural values ...

Harsh Maskara, Co-founder of CHK Shoes, on building a homegrown sneaker brand in Ranipet, Tamil Nadu, through in-house ...

With almost 9 years of experience, Shreya Mohta joins from Nykaa, where she has served as Assiciate Manager, Marketing & ...

The integrated mandate follows a multi-agency pitch and covers corporate reputation, product PR, leadership visibility and ...

The shopping day is getting longer, and so is the opportunity for brands. As midnight orders rise, are platforms turning late-night consumption into a new advertising opportunity?

The digital-first campaign, conceptualised by AA World, features a brand film on Diwali moments at home and available in multiple regional languages ...