Cordial launched a headless CDP that lets marketers access real-time customer data across AI assistants and enterprise ...
Marketers waste 27% of ad budgets on fraud, and AI is making it worse. Here's how incrementality measurement protects your ...
Google's AI Brief puts new weight on agency briefs. Learn what belongs in a brief written for AI and why data quality decides ...
StackAdapt expands cross-channel retargeting for ChatGPT Ads, letting brands connect AI ad engagement to CTV, display and ...
ChurnZero's study of 580 leaders finds 81% say AI cuts manual work, but half can't consistently measure its impact on ...
Circle & Square's Neeta Goplani explains why AI visibility alone won't fix your B2B pipeline and how to read buyer signals ...
Madison Logic CEO Keith Turco joins Demand Gen Report Nov. 18 to unpack AI, performance-driven marketing and the "Geek Chic" ...
Integrate MCP connects governed marketing data to the AI tools B2B teams already use, with ABM funnel tracking, MQL/SQL ...
Skyword survey finds 45% of U.S. adults struggled to choose between brands because AI answers made them sound alike. Only 26% ...
Influ2 launched Audienscope Discover, which uses contact-level intent to surface new in-market accounts and complete buying ...
Informa TechTarget will integrate Buyer Intelligence with Demandbase, giving joint customers person-level intent data to ...
RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their two children were among those killed in a Florida plane crash.
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