Taking fandom seriously, understanding your audience and adding value back into the sport are three essentials for commercial ...

Campaign is celebrating the Power 100 members making waves in their sectors. For the final instalment, it’s the turn of the ...

Tati Lindenberg, Unilever's chief marketing officer for global homecare brands, explains how agency “bias” can creep in and ...

Lynsey Atkin, founder and partner at Baby Teeth, and Mark Elwood, chief creative officer at AMV BBDO, critique a selection of ...

Have big sports sponsorships had their day? That’s the question Campaign is asking this week after one of sport’s ...

During the UK election month of May 2015, Santander chief marketing officer Keith Moor was reminded of what communities, online and offline, should really be about - people.

BT, Skittles and WWF have been shortlisted for Radiocentre and Campaign’s Audio Ad of the Year. Who wins? You decide.

The lowdown on the Amazon-Zappos deal. LONDON - Amazon has bought online shoe retailer Zappos in a deal worth $850 million. Revolution commissioned Pod1's head of e-commerce David ...

The House of Commons will open its Strangers Dining Room to the public on a twice-weekly basis, and will also be available ...

A new style of creative leader is championing their people, not barking orders. The 2021 class of creative directors is carving out a new way of leading. The industry should take ...

The global game is now so powerful that brands wanting to enhance their sales or reputations can ill afford not to be in the business of football, writes Pinnacle marketing director Harry Lang. Brands ...

Combine TV and online to boost brand perception say trade bodies. Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a significant i ...