The tournament features six teams, with India, Pakistan and the Maldives in Group A, while Bhutan, Bangladesh and Sri Lanka make up Group B.

Channel metrics and business metrics are not the same thing. For instance, a brand can lower CPL by targeting cheaper, lower-intent audiences. Similarly, it can raise ROAS by retargeting customers who ...

Malik has been with Reliance Digital for over five years. He joined the company as chief manager – marketing in November 2021 and was promoted to assistant general manager – marketing in September ...

Totade will expand access to technology tools and training globally and develop the architecture supporting the agency's AI capabilities.

Ask a marketer what they pay for their agency. You will hear a list of outputs: posts, films, resizes, reports, decks. Rarely will you hear a list of problems solved. Over 15 years as a marketing ...

Vohra brings over two decades of experience in technology and digital transformation, with leadership roles spanning product, ...

The awards recognise individuals and institutions across areas including public life, business, science, entertainment and ...

Manish Kohli has joined JSW Dulux as deputy general manager – corporate communications. Announcing the move on LinkedIn, ...

The mandate covers the brand’s advertising and digital communication, including brand campaigns, social media, digital ...

Prior to joining WPP, Aatif Ali was working as the business lead for East India at Bharat Media & Entertainment Group.

The campaign ‘Have a Smart Blast’ targets younger consumers with festive activities such as shopping, outfit planning, ...

Ritvik Thomas has been elevated to deputy general manager- marketing at Starbucks India. Announcing his elevation on LinkedIn ...