According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Although the Texas Longhorns were snubbed from this year's College Football Playoff, the team's star quarterback is back on ...

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

The average SEC QB earned $900,000 from revenue sharing and NIL, but the starting QB at Texas is ‘most valuable position in college sports' ...

Texas Athletics and Humann inked their official partnership back on August 25, with Humann stepping into the foreground, with its logo being featured on the field of Darrell K. Royal Stadium, to UFCU ...

As Texas was solidifying its 45-38 win over the Mississippi State Bulldogs in Week 9, Manning was recording a $2.1-million ...

Texas A&M star quarterback Marcel Reed opens up about the possibility of leaving for a bigger NIL offer originally appeared ...

Texas Tech is among the highest NIL spenders in all of college football after an expensive offseason. On3's Pete Nakos reported that Texas Tech spent $28 million in NIL money in 2025, second only to ...

Big 12 Commissioner Brett Yormark says legislation currently stalled in Congress is needed to regulate college athletics and ...

Pro Football Hall of Fame quarterback and Fox Sports NFL color analyst Troy Aikman wanted to help UCLA football through name, ...