TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

Fuse Media is celebrating the signing of a new strategic partnership with cross-platform measurement and outcomes specialist ...

Add Yahoo as a preferred source to see more of our stories on Google. Television advertising measurement firm iSpot.tv has acquired 605, the audience measurement and data analytics company founded by ...

Spot and Tubular data show prescription immunology brands continued to dominate TV, while seasonal OTC brands found scale on ...

Add Yahoo as a preferred source to see more of our stories on Google. Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

LOS ANGELES & BELLEVUE, Wash.—The TV measurement company iSpot has announced an integration with TikTok that will provide brands with a deeper understanding of how the audience reach of TikTok ...

NEW YORK—FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory. In addition, iSpot ...

iSpot.TV will launch reach measurement for YouTube and YouTube TV starting July 5. The two Google-owned platforms are expanding their measurement offerings, with incremental reach documentation a ...