Following the controversial iPad Pro ad, which caused Apple to step back from a broader campaign and even issue a rare apology note, the company seems to have lost its magic. It's now removing ...

Apple has apologised for the extremely tone-deaf iPad Pro ad it released during its Let Loose event on Tuesday. It turns out that tech giants destroying implements of creative human expression ...

Apple even made a highly controversial iPad Pro ad that showed a hydraulic press crushing many creative tools — such as musical instruments, books, cans of paint, computers, and more — into a ...