Released in August 2024, Star Wars Outlaws seriously struggled for sales despite boasting a massive development budget and a lengthy, widespread marketing campaign. The title quickly became a significant factor in Ubisoft's more recent decline, and set alarm bells ringing within the company, with shareholders eyeing potential buyouts.

Ubisoft has revealed that Assassin's Creed Shadows has seen the second-highest day 1 sales revenue for the series, behind 2020's AC Valhalla.

“The launch of Assassin’s Creed Shadows was a defining moment,” said co-founder and chief executive officer of Ubisoft, Yves Guillemot. “It reaffirmed the power of the Assassin’s Creed brand, with a highly favorable community response from long-time fans and new players alike.”