It seems like the raise shouldn’t put too much of a dent into the wallet of team owner Jerry Jones. The Cowboys are worth an estimated $10.1 billion, making them not only the most valuable team in the NFL, but also the world’s most valuable sports team.

The Dallas Cowboys have made a big decision on cheerleader pay in 2025. The Dallas Cowboys Cheerleaders are the most marketable and well known cheerleaders in the world. They have millions of followers across social media.

Congratulations are pouring in for the Dallas Cowboys Cheerleaders on Wednesday evening, June 18, following some big news. The Dallas Cowboys Cheerleaders have received a huge pay raise. News of the pay raise broke during Season 2 of Netflix's "America’s Sweethearts: Dallas Cowboy Cheerleaders"