At a recent Coldplay concert from Gillette Stadium - home of the New England Patriots - lead singer Chris Martin offered a word of warning before cameras started zooming in on crowd members. "Now what we'd like to do is say hello to some of you.

A US tech company announced that it has launched an investigation after a big screen embrace at a Coldplay concert - rumoured to involve two of its employees, including its CEO - went viral.

“Our leaders are expected to set the standard in both conduct and accountability,” the company said in a statement on LinkedIn.