The first 27 satellites for Amazon's Kuiper broadband internet constellation were launched into space from Florida on Monday, kicking off the long-delayed deployment of an internet-from-space network that will rival SpaceX's Starlink.

Starlink may have dominated the satellite internet scene for the past half-decade, but Amazon is determined to steal some of its spotlight. On Monday, the brand launched 27 satellites via United Launch Alliance's Atlas V rocket,