The U.K.-based sportswear brand enlists the model to introduce its latest campaign that calls to mind classic 80s and 90s ads.

New year, new you? Ready to make 2025 the season of sweat? Even if you're putting the leisure in athleisure, Adanola's latest collection of comfortable and functional activewear has the Kendall Jenner seal of approval.

Kendall Jenner is the star of Adanola’s January 2025 campaign, ushering in the new year with fresh pieces of activewear that merge comfort and style. The campaign and new collection feature sartorial nods to the sportswear shoots of the ’80s and ’90s and include apparel ideal for versatile wear.

If you're someone who would choose comfort over style in a heartbeat, is always on the go, likes the look of activewear over literally any other article of clothing, or all of the above, this collection is your dream wardrobe. Ahem, you may or may not catch me wearing some of these get-ups to the office… Just saying!

Kendall Jenner effortlessly channeled Princess Diana in a new ad campaign for activewear brand Adanola, rocking one of the late icon’s signature ensembles.

As the new face of Adanola, the supermodel talks to Harper’s Bazaar about the pieces that bring her supreme comfort

“Kendall represents the modern Adanola woman – effortlessly stylish, adaptable, and always on the go,” states Hyrum Cook, founder of Adanola. “We’re thrilled to have her bring our vision for this collection to life, as she perfectly embodies the blend of form and function we strive for in every piece.”

Kendall Jenner Gives A Sneak Peek Into Her New Adanola Modeling Campaign On Social Media #KendallJenner Gives A Sneak Peek Into Her New Adanola Modeling Campaign On Social Media - TheHollywoodFix.net [Credit: Instagram.