SANTA ANA, Calif. — Drivers in the new Mustang Cup series will race on Yokohama tires when they hit the track this spring.

And that's exactly what Yokohama did with its brand-new Geolander ... spec Can-Am Maverick X3 and immediately goes into a tire-smoking drift and donut. The tire's are so grippy, however, they ...

The Yokohama Rubber Co., Ltd., announced that it has begun supplying its ADVAN Sport EV tires as original equipment for the new LEAPMOTOR C16n SUV launched by Chinese electric vehicle (EV) ...

Yokohama Tire sponsors the Every Man Challenge at King of the Hammers, showcasing GEOLANDAR tires in extreme off-road racing.

Working with blockchain risk management firm Metrika Inc., Yokohama Rubber Co. Ltd. (YRC) has developed an AI algorithm that the firms claim can distinguish the sounds created by tapping the tire from ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

Yokohama Rubber, in partnership with Metrika, is developing an A.I.-based technology algorithm to improve tire pressure ...

The Mustang Cup, a new six-round race series sanctioned by the United States Auto Club, has named Yokohama Tire as its ...

Yokohama Tire announced it’s been named the Official Tire of Mustang Cup, a new six-round race series sanctioned by USAC. The ...