There’s an active culture of legal battles in the yogurt industry when it comes to advertising. Chobani’s ad campaign for its “Simply 100” line of low calorie Greek yogurt sparked a swift response ...
(CN) - A new marketing campaign rolled out by Greek yogurt powerhouse Chobani is making multiple stops in federal court. Central New York-based Chobani fired a preemptive shot Jan. 8 across the bow of ...
The newest commercial for Upstate New York-based Greek yogurt giant Chobani features a couple lying in bed. A woman eats Chobani's Simply 100 product, then playfully caresses her partner. At the end ...
When I opened up a newspaper a few weeks ago and saw an ad by Chobani for its Simply 100 Greek Yogurt, my first thought was, “that’s going to provoke a false advertising dispute.” Here’s what Chobani ...
Chobani Inc. can no longer air advertisements painting two rival yogurt brands as potentially harmful to consumers, a federal judge ruled Friday. The ad campaigns, launched Jan. 6, featured women ...
Are you a print subscriber? Activate your account. 1 hour 52 min ago By Ad Age and Creativity Staff - 2 hours 49 min ago By Ad Age Staff - 6 hours 1 min ago By Gillian Follett - 6 hours 14 min ago By ...
General Mills, Inc.GIS has reportedly sued rival yogurt maker, Chobani, for advertising that the former's Yoplait brand of yogurt contains "BugSpray". A TV advertisement released by Chobani earlier ...
Dannon has won the yogurt ad war with Chobani. A federal judge ruled on Friday that New York-based Chobani must stop running ads that claim Dannon’s rival light Greek yogurt brand contains chlorine ...
In the midst of his ubiquity as podcast extraordinaire for “Club Shay Shay,” Shannon Sharpe is playing it for yuks in a new Super Bowl commercial with the legendary comedian Martin Lawrence. The ...
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