If you thought that Hasselblad's medium format cameras were hardly well suited to street photography, you might have to think again. The XCD 4/28P is a super-slim, super-light lens measuring just ...

The XCD 80mm f/1.9 (styled as XCD 1.9/80) is the fastest lens Hasselblad has ever made. The $4,845 prime greatly expands the capabilities of the X1D-50c mirrorless camera, giving users a better choice ...

Medium format has shrunk down thanks to mirrorless technology — and now the lenses are following suit. On Wednesday, January 15, Hasselblad launched the lightest digital medium format lens yet, the ...

Once again we have an attractive camera and lens pairing in the Hasselblad XCD 80mm F1.9 and X1D II. The minimalistic metal lens is solid and packs some weighty glass inside. On paper, this is the ...

Hasselblad X1D II 50C users can now import, edit and rate RAW images and import and rate full quality JPEG images directly to their iPad with the PHOCUS MOBILE 2 app. Plus, there's a firmware update ...

The new Hasselblad X2D II 100C is billed as the first 100MP medium format camera with true end‑to‑end HDR image processing. It also finally adds continuous autofocus to the company's cameras. Quite a ...

Despite an XCD 45mm lens already in existence, Hasselblad has launched a compelling alternative that is more compact and significantly less expensive, the XCD 45mm F4 P. There's a lot going for this ...