Pleasant-sounding words are easier to remember, according to a study. People perceive words with different sounds as differing in their beauty, say linguists. The new study suggests that the phonemic ...

The study is based on words only in English. But it’s a step along the way to working out how the brain stores words in its language library, says neurosurgeon Ziv Williams at the Massachusetts ...

On paper, a brief should be the start of something inspiring – a springboard that sparks creativity. But in reality, it’s often the opposite. A big issue isn’t just what goes into briefs, but how they ...