Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads ...

A user on Reddit has recently encountered an hour-long unskippable ad on YouTube ... Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to be bending its ...

YouTube ads are now unskippable and can last for ... Google told Android Authority that regular in-stream unskippable ads are no longer than 15 seconds on mobile and 60 seconds on TV.

Google has been taking its crusade against adblockers to a whole new level lately, and users are speculating that unskippable multi-hour ads are its latest weapon. Over the past week, Redditors ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

Now that Google ... annoying hour-long unskippable ads. It’s probably a mistake from Google that we’re witnessing here. Ads like that should always be skippable. Why annoy the user when ...

That’s why ... with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience.” Normally, unskippable ads on YouTube are limited to 15 seconds in duration.

There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it restricts unskippable ads to a maximum of 15 seconds ... That’s why the use of ad blockers ...