Remember West Coast Customs, the shop that "Pimp My Ride" called home for so many years? WCC may not have the same level of awareness as it did during those halcyon years, but it never shut down — and ...

An assortment of West Coast Customs builds will be open for bidding next month through Mecum Auctions. The five customized rides are from the personal collection of WCC founder Ryan Friedlinghaus, and ...

West Coast Customs has built quite the reputation for wild modified cars. This was cemented with their involvement on the MTV series Pimp My Ride. While the show has been off the air for years, the ...

“With CART Department unveiling never-before-seen Art Cars, the debut of our in-house builds and the WCC Academy projects, the West Coast Customs Experience is sure to be an LA Auto Show FAN favorite!

Five cars from West Coast Customs founder Ryan Friedlinghaus’ collection, set to be auctioned, tell an interesting story in more ways than one. How Friedlinghaus is helping build the next generation ...

The hit MTV show "Pimp My Ride" garnered a cult following during its six-season run from 2004 to 2007. Like Danny Koker's Count's Kustoms auto shop that starred in "Counting Cars" for the History ...