Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

DOHA, Qatar (AP) The women's tennis tour has unveiled a new logo at the season-ending WTA Championship. The aim is to shift attention from sponsors to the tour itself. Until now, the logo has ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...