J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

J. Crew is launching a virtual beach house in celebration of its 40th anniversary with experiential e-commerce platform Obsess. Virtual storefronts are on the rise, and Obsess has built platforms for ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading developer of augmented reality technology, has announced the release of its new virtual store platform. The platform allows brands to ...

Obsess's mission is to disrupt the traditional e-commerce grid, plug and play format and deliver an immersive 3D shopping experience with interactive content, gamification, customized avatars, live ...

Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management ...

This article on virtual stores is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...

Add Yahoo as a preferred source to see more of our stories on Google. Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with ...

The interactive rooms in Laneige’s virtual store showcase its skincare collections in different fanciful settings, including on a cloud, underwater and on a carousel. In the Laneige Lab room, ...

This article on virtual stores is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...