Virtual influencers are AI-generated personalities that act, talk, and connect in the same way that actual people do, if not better. They're fashionable, consistently on-brand, and devoid of human ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

The virtual influencer market hit $6 billion in 2026 and is growing 26% annually. Top AI creators like Lu do Magalu earn ...

Some of the most popular people on social media aren’t people at all, but the digital handiwork of artificial intelligence — and after years in the making, the rising tide of AI influencers is poised ...

Body positivity nightmare or a chance to redefine beauty standards? A new awards contest for AI-generated personalities is ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to grow 22.5% annually until it reaches $528.39 billion by 2030. Brands and retailers are investing ...

Following TikTok's development of virtual influencers, Meta is launching the first test of its “AI Studio” platform -- which will allow Instagram influencers to engage more users by creating AI ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.