Silly rabbit, these Trix are for '90s kids. General Mills announced Monday that it is bringing back its classic Trix fruity-shaped cereal. "Trix cereal is beloved by our fans, and we heard loud and ...

Watch as a group of British school boys tries General Mills' Trix cereal for the very first time! From their surprised reactions to the bright, colorful puffs to their candid responses on the taste ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

The Trix version with no artificial colors and flavors was introduced two years ago. The new-old version, which will use some artificial colors and flavors, is being called Classic Trix. It turns out ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...