The two most iconic characters in the Transformers franchise are easily Optimus Prime and Megatron, with versions of these Cybertronians appearing in almost every iteration of the brand. Now, their ...

“Autobots, roll out!” If the voice of Optimus Prime resonates with someone you know, they’re a big fan of Transformers. That’s why getting them the right Transformers toy is so important. Transformers ...

The toy can transform from truck to robot with a simple voice command or press of a button. To do so, Robosen packed it with 5,000 components, 27 patented servo motors, and 60 connected microchips. It ...

Add Yahoo as a preferred source to see more of our stories on Google. A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...

What makes Robosen’s version of Optimus Prime superior to the regular Hasbro version that you’d find in Target or Walmart? Well for starters, this Optimus Prime can transform on command, as you won’t ...

The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...