A frontline battle against troubling trends. Doctors and health experts have long been sounding the alarm over the controversial hot health takes flooding TikTok and other social media platforms. Now, ...

Social media users are turning to TikTok to find their next dining destination.

Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its ...

When you open TikTok today, you’ll probably notice one trend taking over your entire For You Page. Check again tomorrow, and you’ll see something completely different trending. As Julius Tirrá, CEO of ...

In this video, I explore various beauty trends that are often deemed scary, as suggested by TikTok. I’ll be trying out ...

You're currently following this author! Click to unsubscribe from email alerts. TikTok thinks marketers should lean into artificial intelligence as a creative tool in 2025. It's one of several trends ...

TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin in 2018. Less than six years later, the social media platform is deeply woven into the ...

I teamed up with Anastasia Beverly Hills to bring you today’s video where I try your list of VIRAL TikTok makeup trends— ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...

Viral flavors on TikTok are reshaping the food and beverage industry, accelerating product development and redefining how brands connect with consumers TikTok is a launchpad for food and beverage ...

TikTok dances are not just choreography, they are cultural snapshots. From bedroom routines to stadium flash mobs, these trends united millions worldwide. Easy to learn, shareable, and often tied to ...

The 2026 BookTok honor went to author Rebecca Yarros’s novel “Fourth Wing” on a list that also included author Rachel Reid’s book “Heated Rivalry.” ...