The toy aisle changed dramatically during the 1980s. New advertising rules allowed more commercials aimed directly at kids, and the business exploded, with sales jumping from about $2 billion in 1970 ...

The internet's favorite bath bomb is completely AI-generated and physically impossible, but I found a real swimming turtle ...

The Toy Foundation just unveiled the finalists for the 2026 Toy of the Year Awards, known as the Oscars of the toy industry. The 113 finalists cover 16 categories of play, from plush toys to games and ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader ...

Designed to encourage hours of interactive play, the BARK Eduardo the Shrimp Taco Dog Toy is an undeniably cute, multi-textural squeaker that looks like a colorful, cartoon-style shrimp taco.

The Toy Insider has unveiled its 20th annual Holiday Gift Guide, highlighting the best toys, games, and gifts of 2025. A leading resource for toy recommendations, the guide featured three major lists: ...

If your child is currently obsessed with Paw Patrol (and let’s be honest, many are), there’s a new budget-friendly find worth adding to your radar. Finding affordable toys that still get genuinely ...

After the release of the new 'Star Wars' trailer, we're craving even more than the merch that has already been released. Reading time 4 minutes Few franchises in history have as rich a connection to ...