Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof.

Vereigen Media’s insights indicate that the buying group-focused ABM performs best when it combines precision targeting with ...

The most successful marketers go beyond the AI hype and invest in growing their teams’ skills, cross-functional muscles, and ability to adapt.” — Stephanie Stahl, managing director, Content Marketing ...

New benchmark study finds 76% of organizations are implementing Agentic AI, but many lack the foundations to drive ...

Full disclosure: As CEO of an order-to-cash software and digital payments company, it’s in my interest to see every business-to-business (B2B) finance team automate and digitize their processes. And ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. As a B2B sales leader, one of your most important ...

As uncertainty pervades the economy, maintaining profitability ratios and increasing revenue has never been more important. This decade is showing signs of becoming one of the most challenging ...

If you’re a B2B marketing leader looking to elevate your impact, download this report now to future-proof your B2B marketing strategy and lead your team like the pros. Our second ever Global B2B ...

B2B SaaS teams (business-to-business software-as-a-solution) are expected to do it all, from team management to scaling content production, all while working with limited bandwidth. The pressure to ...