Steve Jobs was a true master who developed his companies into industry leaders using the power of innovative marketing. He embraced a product driven, multi-channel strategy, with a highly recognisable ...

Ken Segall worked in advertising with Steve Jobs for more than a dozen years. Now he'd like CEO Tim Cook to Think Different about marketing. Photo: Doug Schneider Photography Quick, what’s the ...

Opinions expressed by Entrepreneur contributors are their own. Take a look at any ranking of the world’s leading brands, and one name appears toward the top of that list every single time: Steve Jobs’ ...