Starbucks has seen a lot of changes recently, and one of CEO Brian Niccol's new rules is a 30-second turn around that aims to ...

That last part is especially important. I like to think of it as the 30-second rule, and Niccol thinks it’s the key to Starbucks’s future success. It’s obviously too early to know whether ...

Starbucks' new CEO, Brian Niccol, says he hopes customers will one day be able to get a brewed cup of coffee in less than 30 seconds. In an interview with ABC's Good Morning America, the coffee ...

Whether the 30-second rule will bring more clientele through Starbucks' doors obviously has yet to be seen. However, Inc. tech columnist Jason Aten thinks it's a solid component of a broader ...