Snapchat is making it even easier to make your own custom geofilter. The app just added its geofilter creation tools to its main app so you can design and buy a filter without ever closing the app.

Snap Inc. SNAP has unveiled a groundbreaking augmented reality (AR) advertising feature called Sponsored AR Filters on Snapchat to expand brands' outreach beyond the pre-capture Lens Carousel. This ...

The idea is to allow Snapchatters an easy way of creating small-scale temporary filters for special occasions and events.

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

On Tuesday, Snapchat introduced "Lenses," which are essentially fancy animations you can put on your selfies in the app. Snapchat addicts can also pay $0.99 to unlock three snap replays — a way to ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...