In the 2010s, Snapchat gave everyone a new face. The app launched its lens feature in 2015, and within a year, millions of people were turning themselves into dogs, deer, and flower-crowned goddesses ...

We’re long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a ...

Snapchat has launched a new advertising option called “sponsored AR filters”. From now on, brands can sponsor augmented reality (AR) filters in the app that users can add to their posts and that allow ...

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Courtesy of Snap/Warner Bros. Snapchat is pinking out loud for Greta Gerwig’s “Barbie.” Warner Bros. Pictures is launching a “Barbie” AR Lens ad campaign exclusively on the social and messaging app — ...