Ford's Maverick small pickup has produced solid sales numbers since its debut. Toyota has plans for a Maverick rival to ...

Toyota is gearing up to challenge the dominance of the Ford Maverick and Hyundai Santa Cruz in the compact pickup segment.

As the Japanese entertain buying a fleet of F-150 trucks, the move may be more gesture than substance, but would still bolster Ford's image.

Relatively affordable compact, midsize, and full-size trucks exist, but almost every one gets a noticeable price bump for ...

Toyota Motor Corp. is looking into offering a compact pickup in the U.S., potentially joining Ford Motor Co. and Hyundai Motor Co. in competing in the growing market for entry-level trucks. Full-size ...

It seems that big and expensive full-size all-electric pickup trucks are a losing bet these days, according to some opinions, and the Ford Motor Company has quickly reworked its strategy to avoid ...

Consider the news a positive diplomatic gesture that could lead to future talks and negotiations, potentially opening the ...

Ford will ditch the huge battery strategy with its upcoming $30,000 entry-level electric pickup truck. While coy on details, the company hinted that its affordable new EV will be powered by a battery ...

This entry-level pickup will probably be positioned to go up against other small trucks like the Ford Maverick and the ...

Just a couple of years ago, a study found that American pickup trucks had, on average, gained about 1,300 pounds since the 1990s. Today’s trucks are bigger, heavier and more powerful than ever before, ...

Ford is seemingly doubling down on its pitch for an affordable electric truck…sort of. In a recent investor meeting, CEO Jim Farley presented and elaborated on the Dearborn automaker’s latest “Ford ...