A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our ...

This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...

Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...

In the age of personalized marketing, having a single customer view (SCV) can be a game changer for your business. It allows you to consolidate data from multiple touchpoints, giving you a clearer and ...

The investment will provide 2,800 staff in branches and contact centres with quick ‘single view of customer’ data for faster call resolutions. This will be complemented by the introduction of voice ...