“Gray hair is prone to developing yellow or brassy tones, and tends to be drier and more textured,” says Olya Iudina, a hairstylist at IGK in New York. “Using a purple shampoo helps to ...

“A two-pronged approach is required to prevent or rectify yellowing,” says Smith. “Firstly, periodical ‘deep cleaning’ using a clarifying shampoo will remove build-up and keep grey hair ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

Why We Love It: Gray hair has become a stylish staple in recent years, and this shampoo helps it look its very best. Over the years, our own silver strands have taken on a brassy, yellow tone ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...

Silver Care Shampoo for Gray and Silver Hair: Our Silver Care Gray Hair Shampoo ... and Conditioner 1-3x per week to fight brass and yellow tones. Suitable for natural and color treated hair ...

If your hair is naturally blonde, color-treated blonde or gray ... purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow ...