Julia Bauman creates engaging short-form TikTok videos that make science topics accessible to a broad audience.

Short-form video dominates online attention, but grabbing a click is just the start—you need to make viewers stay. Experts stress crafting hooks in the first three seconds, using curiosity-driven ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...