Two once-iconic beauty brands close permanently amid industry challenges.
Mally Beauty was founded by celebrity make-up artist Mally Roncal and was acquired by AS Beauty in 2021. The brand is known ...
Both AS Beauty-owned make-up brands announced the news via social media, citing market challenges such as tariffs to be the ...
AS Beauty is shutting down make-up brands Mally Beauty and CoverFX, citing mounting pressure from market shifts and rising industry costs.
It acquired the brands in 2021 and 2022, respectively, aiming to reinvigorate the businesses.
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