The rapper is bringing his distressed look to the Suede.

A$AP Rocky and Puma have been going steady for two years now, but never have they joined forces on the brand's most enduring ...

Kelsey Mitchell's Puma deal comes with the best perk: a special welcome from NBA star Tyrese Haliburton.

Puma is in the midst of ramping up its marketing activity, to the tune of a 40% increase in media investment versus 2024. The Fortnite store concept demonstrates how the sportswear brand is evolving ...

PUMA is adding a new installment to its flagship daily running shoe line. Here is why the PUMA Velocity NITRO 5 deserves to ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the ...

Rather than pushing one look, PUMA has spent the year showcasing multiple identities across its PGA TOUR roster.

The new Deviate Pure Nitro plateless trainer from Puma is, in our opinion, one of the season's most attractive new models. It ...

This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...

A month after world champion sprinter Abby Steiner sued Puma and Mercedes-Benz Grand Prix, alleging Puma’s shoes caused ...