We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW When was the last ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Have you ever done something for someone else—knowing that your actions would solely benefit them and not you? Maybe you opened a door or donated blood or volunteered in a hospital’s ER during the ...

Music is a multifaceted sensory modality, by which many factors are combined to create an experience. Music has long been understood and utilized to induce communal bonding and emotional states. But ...