If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

tvbeat, a global provider of total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV ...

The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them.

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report ...

The Trade Desk (TTD) is benefiting from higher Connected TV (“CTV”) adoption amid the convergence of internet and television programming. This particular growth driver is fast becoming the focus of ...

Everyone in advertising knows that streaming and connected TV are the future of the industry. One only has to look at the recent upfront closings for NBC, Fox, and Disney, with each boasting about ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. CTV advertising enables marketers to reach their audiences with high-quality and engaging ...

FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) platform ...