The YouTube beauty guru era might have come and gone but playing around with makeup is forever. It's easy to spend hours experimenting with shapes and color schemes. Add a bit of drama here and there ...

Statement eye makeup doesn’t have to be complicated. Just look at the major eye trends making waves on TikTok this year — fox eyes, siren eyes and, now, doe eyes. Each look is based around enhancing ...

Recently, at a press launch for make-up brand Vieve, a conversation broke out about wearing cool-toned eyeshadows. Many of us in the room, as millennials, visibly winced at the mention of muted browns ...