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Two decades ago, fashion-technology company Alvanon set out to help online shoppers find the perfect fit. Now its vision is approaching reality. Alvanon is developing a consumer app for people to ...

A well-fitted garment can transform the way a person looks and feels, yet many underestimate the power of tailoring clothes. Fashion trends come and go, but fit remains constant. The subtle ...

Are you tired of receiving disappointing, ill-fitting clothes after online shopping sprees? You’re not alone! Thanks to inconsistent sizing across brands, confusing size charts and the challenge of ...

We've all been through this— we pick up any piece of clothing from a clothing store rack, fall in love with it, and then have our hearts broken due to the fact that it won't fit the way we want it to.

RedThread, a startup specializing in custom clothing for women, is staking its claim in the nascent market for retailers forsaking sizes and using technology to provide customers with a more precise ...

Taking accurate measurements forms the foundation of finding clothes that fit perfectly. The first essential step to finding the perfect clothing size online is to measure your body accurately.