Phoenix Suns forward Kevin Durant was helped to the locker room with 6:57 left in the third quarter of his team's loss to the Houston Rockets on Sunday, after suffering a left ankle sprain while falling to the floor in a collision with Jabari Smith Jr.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

Phoenix lost Friday night to the Minnesota Timberwolves, 124-109, before a sellout crowd of 18,978 at Target Center two nights after the defending NBA champion Boston Celtics blasted the Suns by 30 points Wednesday at PHX Arena to end a five-game homestand.