Although Pepsi has been quenching thirsts for well over a century, the soda brand is gearing up for a launch that would be a first for the company. And it's a huge first, at that. In an announcement ...

Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but ...

Sony has purchased the film “Cola Wars,” focused on the intense rivalry between competing soda companies Pepsi and Coca-Cola, TheWrap has learned. The exact amount of the deal was not disclosed, but ...

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many saying ...

In 1941, Southeast Lumber Co. built a concrete block Pepsi-Cola bottling facility at 450 S. Middle St. in Cape Girardeau. Later leased to Theodore Schott, the site was once home to Cape Brewing Co.