It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

No, the friendly chatbot isn't coming after your job. Nevertheless, if you're a PR pro not using ChatGPT, you are wasting your precious time. These simple steps can help you harness its power and ...

It is often said that "all publicity is good publicity." In truth, this is a misleading phrase and assumes that a company has the luxury of choosing between different types of publicity. If only there ...