Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released.

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

Pay-per-click (PPC) is a model of digital advertising in which the advertiser pays a variable fee each time an ad is clicked.

Google seems to have removed the minimum required budget for Local Service Ads. It is not clear if this is intentional or a ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

When it comes to digital marketing businesses often face the crucial decision of choosing between SEO Search Engine Optimization and PPC Pay-Per-Click advertising Both strategies have their advantages ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...

Ads Up Marketing is a full-service digital marketing agency based in Boca Raton, Florida, specializing in behavioral health ...