The reported asking price of Iowa State Cyclones star Audi Crooks in the transfer portal has been revealed.

These former College Football powerhouses aren't keeping up with spending in the NIL/rev-share era.

"They're worried that players are just making too much, too fast," Bruce Pearl said of concerns from Power 4 and AAU coaches.

Wendy's is making NIL history at March Madness by signing college athletes in real time when they dunk. Meet the Wendy's Dunk ...

Fanatics will continue to operate the core of Kentucky’s merchandising business, operating the UK Team Shop and serving as ...

One estimate said the name, image and likeness marketplace tied to Florida schools could generate between $3 billion-$5 ...

Former Notre Dame Fighting Irish star LaPhonso Ellis talks to Fox News Digital about the upcoming 2026 College Basketball ...

UVA Athletics announced this week that a guy named Clay Walker is the general manager of something called UVA NIL.

The expansion and extension of UK Athletics’ partnership with Fanatics will create more NIL opportunities for Kentucky ...

When college athletes start signing endorsement deals, promoting brands on social media, and earning money from their name, image, and likeness (NIL), the impact reaches far beyond personal profit.

The current trajectory for college sports is unsustainable. Big-revenue sports such as football and basketball have undergone massive transformations over the past decade, facilitated by a number of ...