Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

NEW YORK —Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Pluto TV and a host of cable networks. But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for ...

“American Spirit Media is pleased to use Nielsen’s industry-trusted Local TV ratings and ad intelligence ... remains central to Nielsen’s mission.” The post American Spirit Media Selects ...

Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.

“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” Nielsen CEO Karthik Rao, said at the time in a statement. “No one ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U.S. and the parent company of CBS. Paramount Global and Nielsen agreed ...

Multi-year deal includes Local TV and OTT measurement for stations across the country ...