Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
Multi-year deal includes Local TV and OTT measurement for stations across the country ...
Pluto TV and a host of cable networks. But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for ...
Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...
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American Spirit Media Selects Nielsen For Local TV Measurement“American Spirit Media is pleased to use Nielsen’s industry-trusted Local TV ratings and ad intelligence ... remains central to Nielsen’s mission.” The post American Spirit Media Selects ...
Executives at TelevisaUnivision are livid about a quirk in Nielsen ... ratings hike was a single home in the southeastern U.S., where residents of a rural home only have access to over-the-air TV.
A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U.S. and the parent company of CBS. Paramount Global and Nielsen agreed ...
The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...
NEW YORK —Nielsen has announced that the Graham Media Group has renewed and expenaded its multi-year agreement for Local TV ...
A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...
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