The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ... giving advertisers access to cross-platform audiences at scale. It also will help inform content ...

Netflix’s Jamie Foxx-Cameron Diaz thriller Back In Action landed the top spot this week with 1.5 billion minutes viewed, ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council ... in the Nielsen ecosystem and partners' systems, enabling cross-platform advanced audiences at scale. This measurement ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel ... giving advertisers access to cross-platform audiences at scale. It also will help inform content ...