The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global‘s linear network and streaming portfolio.

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The report, from the Wall Street Journal, comes just two days after Nielsen received accreditation from the Media Ratings Council for its “Big Data & Panel” measurement product, which combines ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...